Te Pūtake Awhina o ngā Korure Rahi: He Aha te Take i Mōhio ai ngā Piritaha i tēnei Tauira

Te Whai Iho o te Ahurea Tuatahi-Taurangi: He Aha te Take i te Whakamana o nga Koropeka Nui

Ki te Wānanga Pākē ki te Whanonga Roa-Roa

He wāhi i whakauria ai e ngā kaitākaro he āhua noa i ngā kākahu huarahi ā-nōhia. I hangaia tuatahitia ngā kapu hōhō hei kākahu hākinakina engari i kitea e ia te ara ki te kākahu arataki i runga i te nui o te raweke me te āhua taea e ia te whakauru ki te wāhi katoa. Ka tāwhaihia e ngā tāngata ki te haere atu ki ngā hoa, ki te mahi mai i te kĀINGA whare, i te noho hōuere ki te tāone. Ka tuku iho i te tāpiritanga tino pai o te āhua pai me te noho whakamārō, ko te mea tino hiahia a te nuinga o ngā tāngata i ēnei rā. E āwhina ana ngā rangahau whakatairanga i te whakapono e tipu tonu mai ana te hokohoko kapu hōhō i te 5% ia tau ki te mutunga o te tau kua whakatakotoria, e whakaatu ana i te nui o te aroha ki te whakauru i ēnei kākahu.

Ina tīmata ake ngā ingoa nui ki te kākahu i ētahi mea, ka māmā noa iho te iwi ki te whai i te ara, ā, ko te mea anō tēnei i h happen ki ngā kapu hōtaka rahi kua ririhau te iwi ki te kātata nei. Kei te mātua tū a ngā whetu o te rārangi A me ngā kaiwhai i ngā pāpāinga pāpori ki ngā kākahu hōtaka whakaputua, e whakaatu ana i te āhua āwhina o ngā kākahu kaua ko te mea noa hei kākahu mā te rā makariri. Ko te wāhi i tīmata ai ko te kiriata taketake he mea anō hou nei i te wā pō nei, ko tētahi o ngā taonga houmātia e te wā pō nei i ngā toa hoko katoa o te whenua, e ai ki ngā tau hokohoko hou mai i ngā tāutāutanga kiriata nui. Kua ripoata ngā kaihoko e āki haere ana te hoko i te tau e pā ana. Kei te tōtika tēnei aronga ki te āhua o ngā kiriata e kitea ana e mātou i tēnei wā - kei te hiahia ngā tāngata ki ngā kiriata wāwāhi e kore e here i te nekeneke. Ko ngā rangahau e whakaatu ana i te 27% o ngā tāne e hiahia ana ki te hoko i te kiriata hōtaka rahi i mua i te tau e heke mai ana, e whakaatu ana i te āhua o te noho āwhina i tēnei wā ki te āhua o ngā mea e kākahu ana te iwi.

Me pēhea i whakarerekētia te Ao Pūkoro Whanaketanga Hoody Korero

Kua whakarerekea e Instagram me TikTok te whakaaro a te iwi mo ngā hoodie i ēnei rā, īt especially when it comes to those extra large ones everyone seems to be wearing. Kei te whakamahia ēnei tāutautanga hei panui hiko rahi mō ngā hāerenga kākahu, kei reira ka pakaru mai ngā mea i te pō ki te āhua o ngā wero me ngā tohu hashtag iti e mōhiotia ana e tātou katoa. Ka tīmata te whārangi ki te hoodie zip-up nui rawa atu mō ngā wāhine hei tauira kotahi o ngā mea e āhua ana i ēnei wā. Kei te tuku whakaahua ngā kaiwhana kākahu i ngā wā katoa e whakaatu ana i ngā ara rereke hei whakakāhui i ēnei, mai i te whakakotahi ki ngā jeans ki te takotoranga ki runga i ngā kiriata. Ka pakaru mai ngā tūtohu #OversizedHoodies me #ComfyChic ia wiki ki te ihirangi hou, i te wāt e eke atu ana ki te tekau miriona tirohanga. Kāore he mutunga ki te hiahia a te iwi ki ēnei kākahu parurenga engari ka taea hoki te whakakaha, ā, he tika hoki kia pai ai te āhua i te wā e whai pānga ana koe ki te noho whakamāmā.

Kua whakarerekea e ngā kaiārahi pāpāho pāpori i te āhua o ngā hoodie, i te wāhi i noho ai ngā kiriata noa ki te mea hou. Kua tīmata ngā kaiārahi ki te tuku whakaahua o ngā hoodie nui, hāngai ki te tūāpoko - kei te haere i ngā huarahi, kei te noho whanui i te kāinga, me te wātā i ngā wā katoa. Kua āwhina i ngā hoodie kia nui ake te nui ake i te nuinga o ngā kātātā o te iwi. Kia tīmata ake te hunga ki te kākahu ki a rātou, kua tipu ake te rereketanga o te hoodie nui ake i te wā tonu nei. Ko te wātā i tīmata ai he noho whakapāwhara noa iho kua hurihia hei mea e tohu ana i te noho whakapāwhara me te hou, e taea ana te whakauru ki ngā kātātā katoa kaua ko te noho ki waho.

Ngā Kāwanatanga Whetū o te Whakarerekē i te Pūtake o ngā Pānga ki ngā Kākahu Hūi Whakatōpū

Te Whakawhanake a te Tāngata me ngā Ratonga Tirohia ki te Tangata

Kua whakawhanui a te hokohoko ipurangi i te wāhi e wātea ai i ngā kapu hōihoi rahi, nui hoki. Mai i te hokohoko ipurangi i te rerekētanga o ngā rā kua roa, kei te tuku ngā toa i ngā kapu hōihoi rahi, nui hoki i te tauhokohoko ki te ao. Kei te piki haere tonu te hokonga kakahu ipurangi, ā, ina wātea mai ngā toa ki te hoko tūmatanui ki te hunga kaihoko i te wāhi o ngā ara tūmatanui. Tangohia ngā toa ipurangi anake hei tauira, kua rereke te rerekētanga mai i te mea e tuku ana i ngā mea e kore ana e wātea ana i ētahi atu, ā, whakaaetia ana i te hunga kaihoko te hoko i te mea e hiahia ana ratou. Anō hoki, kei te nuinga o ngā pae ipurangi ka taea e ngā kaihoko te whakarite i ā rātou ake hoahoa kapu hōihoi rahi, nui hoki, arā ka taea e te tangata te waihanga i tētahi mea hōu, hāngai ki ā rātou ngākau. Kua whakapai ake i te tini kaihoko ki te hoki anō, ā, he pono hoki te whakāwhinga i te maha o ngā hua hoki.

Te Whakamātau i ngā Rākau ki waenganui i ngā Wāwae me ngā Kākahu Tuku

Kāore ngā kakahu moe me ngā kakahu mātāmua i te rerekē rawa atu i ngā rā o naianei, ā, kei te waenganui tonu ake ngā kākahu hōtā hōu. E hiahia ana ngā tāngata ki ngā kakahu e āhua whakamahia ana i ngā wāhi rerekē o te ora e āhua kitea ana e ngā kaiwhai whakarahi. Kei te pai ngā kākahu hōtā nui ki te whakamahi mena kei te ngaro koe ki te pāpaku, i te wā e haere koe ki te kawhe ki te tāone. Nō te nuinga o ngā tāngata e mahi ana i te kāinga i ēnei rā, ko te raweke he mea tino nui, ā, ko te take tino nui i piki ake ai ēnei kākahu hōtā nui. Kei te tūturu te kākahu hōtā a Gap me ētahi atu anō e āhua rite ana ki ngā mea e hiahiatia ana e ngā tāngata, ā, e kitea ana i ngā kauta o ngā whare me ngā kākahu tāone. Kei te māia tonu ēnei kākahu i te nekeneke mai i te ruma moe ki te tapa o te ara, ā, kei te nui tonu te aroha ki a rātou e ngā tāngata e whai tikanga ana i te wā e whai whakamahinga ana.

Ngā Taitamariki vs. Ngā Whānau Gen Z: Ngā Whakaaro Rerekē mo ngā Whakapapa

Ina tōa ana ki ngā hoodie nui ake i te rahi, he wehe katoa te āhua ake o Millennials me Gen Z ki tō rātou ara ki te kāhua. Kei te nui ake te whai pānga ki ngā mea whai hua ake ngā Millennials ina hoko kākahu ana. Kei te hiahia ratou ki te mea noho pai engari he whai āhua hoki e taea ai te kākahu mai i ngā hui whare pāni ki ngā mahi hāngare o te wikitoru. Ko te ā reason nui i a ratou e kawe ai i aua hoodie nui he mea ata noa engari kāore i te nuinga o te whakapā. Engari he wehe katoa te ara a Gen Z. Kei te hau te kāhua pakari ake ngā kaihoko iti ake nei me te kore he whakapā ki te whakatakotoria. Ko o rātou hoodie nui he tāone nui, he āhua hoki e tīmata ai ngā kōrero engari kāore i te kāhua noa i te takotoranga. Ko te rangahau hokohoko e whakapumau mai ana i tēnei. Kua whakaatu ngā rangahau kei te tūturu tonu a Millennials ki ngā utu, kei te hoki anō hoki ki ngā toa rongonui e mōhiotia ana e rātou. Whai mōhio ki a Nike, Adidas, pera anō rānei ki a Gap. Engari kāore i te tino whai tikanga a Gen Z ki ngā toa. Kei te rapu i ngā taonga motuhake e whakapuaki ai i a rātou anō, kāore i te mea e kīia ana e ngā kamupene rahi.

He nui te kaituhi o te ahurea ki te whakamārama i te rerekētanga o ngā kai. Kei te nui ake te whakapāpaku a Gen Z ki te kaitiakitanga o te taiao, nō reira ko te kākahu e hangaia ana i ngā tikanga tika, pērā i ngā kākahu hōhi rahi rawa e hangaia ana i te pāpaku taiao, i te tapa whakarewa rānei. Kei te hiahia ngā tamariki kia whakamahia ō rātou moni ki te tautoko i ngā kamupene e whawhai ana i ngā raru ake o te āhuarangi me ngā tika o ngā kaimahi, ā, ko te tikanga ka tā karawhiti ngā toa kākahu i ēnei rā anō te whakapuaki i ā rātou whakapapa o te taiao ki ngā pakihi me ngā whārangi tukutuku. Kei te mōhio hoki ngā Millennial ki te whakawhanaketanga, engari kāore i te mutunga tonu o te rārangi hoko, kia pērā anō me te Gen Z. Mō ngā whakapapa reka ake, he mea noa kau te kākahu tika, engari he wāhanga tēnā o tā rātou anō tuakiri me te āhua e hiahia ana rātou kia kitea e ētahi atu.

Ngā Pūkengi Wāhine: Te Whakahīmata Hou o ngā Poraka Rahi

Kei te hongere katoa ngā wāhine mō ngā kāhiti hōihoi nui, nui ake nei e pakaru mai ana i te nui. Kei te whakawātea ēnei kākahu nui i te tikanga o te āhua, e whakakotahi ana i te noho pāmahana me te whai hua i ngā ara kāore i te mōhio māmā mātātou. Tirohia te ao tūmatanui inaianei ka tiro koe ki te maha ake o ngā wāhine e noho pakaru ana i ngā āhua whakapakaru tērā i mua. Kua kitea e ngā tohunga ahumoni tēnei kaupapa e tipu haere ana, i te nuinga o ngā kaihoko ka tīmata ki te whai māmātia i ngā kākahu e kore e here i te nekeneke engari he āhua anō hoki ki ngā kaihoko. He aha te nuinga o ngā kāhiti nui nei? Ko te tino whakamahia he tino māmā noa ki te tāwhai i te tākarotia, engari he tino āhua makaru hoki te āhua e hiahia ana te tangata katoa.

Kua tīmata ngā toa ahurewa ki te rere i te rongonui o ēnei kāpata hui tōtara, e whakamahi ana i ngā tikanga whakapāpaku tāpiri e pā ana ki ā te kaihoko e hiahia ana rānei ki te hokohoko. Ina aroha ana ngā kamupene ki ngā kupu a te iwi, ka hangaia e rātou ngā whakapāpaku e tika ana mō ngā tāngata e kimi ana i ngā kiriata e pai ana te ahurea. He aha i whakapāwhara ai i ēnei kāpata? Kei te mahi tā rātou i ngā wā katoa. Tāwhai i te kāinga mō te nui o te āhua rānei ka tāwhai kē pea ina tō kātata ki waho mō te āhua huarahi. He rite ki te hiahia a ngā wāhine kia kai ana i ā rātou kātata e taea e rātou te whakamahi i ngā wā katoa kaua ko te āhua anake.

Te Whakauru me te Ake Kaupapa i roto i te Hangarau Karaahi o nāianei

Ngā Matāwhero Whakahoki me ngā Kaupapa Ahuwhenua

Ko ngā toa arataki i te ahumoni kei te whakauru i ngā mea kua whakamahia kua hoki mai ki ō rātou ake rārangi kāpua, e tohu ana i te huringa tūmatanui ki ngā tikanga arataki korekau. Ko ngā kamupene pērā i a Patagonia me H&M kua whakarewa i ngā kohinga motuhake e hangaia ana i ngā wai pātītī tawhito me ngā kākahu kua whakamahia. Kātahi ka iti ake te tapeke o te parurenga i te wā e hāngai ana ki ngā hiahia o ngā kiritaki inaianei mō ngā mea korekau. Ko te hunga e whai whakaaro ana ki te whenua kei te whakaae ki tēnei ara. Kua whakaatu ngā rangahau ko te whai mātātoko ina kua whānau i waenganui 1981-1996 (Millennials) me te hunga iti ake i muri i a rātou (Gen Z) e hiahia ana ki ngā kākahu korekau i ā rātou hoko. Kua tōkina e rātou i te nuinga o ēnei kāpua rāpī e āhua whakangāwhia ana me te kore e whara i te taiao. I te nuinga ake o ngā kiritaki e tono ana mō ngā kōwhiringa e korekau ana, kei te whai whakaaro ngā kaihanga mō te roa e ora ai ngā kākahu i mua i te whakaputua ki te parurenga me te huri kia whai wāhi anō ai i te wā e kore ai i te noho ki ngā wāhi tūpuna.

Te Roa hei Kī Kaunoti mō ngā Mereketi Matua

Kei te whakaputangia e ngā kaihoahoa matua ngā kāhiti e rite ana ki ngā taonga tāpoi e tūhono ana ki te tau, e whai mātua ana i te whakamātau me te āhua tāone e kore e mutu. Kei te āhua hui tēnei me ngā tikanga hokohoko i ēnei wā - kei te hiahia ngā tāngata ki ngā kakahu kounga ake i ngā mea utu iti i ngā toa tere. Tirohia ngā tau hou: kei te nui ake te moni e eke ana ki ngā kakahu kounga nā te mōhio o te tangata he tika ake te nui ake i te tīmatanga mō tētahi mea e roa ai. Kei te whakatairanga ngā toa i ēnei kāhiti rahi e whakaatu ana i ā rātou ngota herekau me te āhua pai tonu i ia wā. Ina whakatairanga ngā kamupene i ēnei, kei te toru atu rātou ki ngā kaupapa e rua. I te taha kotahi, ko ngā kaihoko e mātua whai whakaaro ki te taiao e mihi ana ki te iti ake o te pārenga. I te taha tuarua, ko ngā kaihoko hou he whakapā ki te whai āhua hou e kore e kōpia ki te pātītī i muri i te whakamahinga iti.

Ngā Whakaaetanga o te Whakahaere Huarahi Whakamahia ki te Whakatū Rangahau Hūi

Ngā Whakaaetanga Kaihanga x Whakahaere Wharekai Whakatakoto i ngā Rorohiko Matatau

I ngā tau kua hipa, ina tākarotia e ngā kaihanga tōpahi ngā tapa kākahu hāerenga, kua whakarerekētia e rātou te āhua ake a te iwi ki ērā hui whānui. Ko te mea i rite ki te kākahu i muri i te whakangāhau i te kura kākahu kaua ko te mea hou nei he mea nui. Ko te wāhinga tākarotanga he hononga i ngā ao e rua i wehe katoa i mua—te āhua rākau pai me te āhua hāerenga. Kāore ngā kākahu hōhō kia noho moe anō—kei te kōhikohia hei mea tika mō ngā kaiāhua āhua. Whakamahere atu ki a Supreme e hui ana ki a Louis Vuitton, i te katoa a Virgil Abloh me Nike. Kua hoko katoa ngā taonga i ērā ka tūhono, ā, kua whakapai ake i te āhua o ngā toa katoa. Ko ngā tau hokohoko hoki e kōrero ana. I te wā i tākarotia ai a Supreme me LV, kua piki ake te moni hoko i te 100% ki ētahi wāhi e ngā ripoata. Kāore tēnei pikinga i te koinhua—e whakaatu ana i te āhua o te hui ake o te kākahu hāerenga me te āhua rākau.

Kei te whai whakaaogia pea ngā whakawhitinga toa i ngā rautaki katoa. Kei te kitea e mātou ngā huringa i ngā kaihoko hoki - he nui ake ngā kaihoko rerekē me ngā kaihoko e hiahia ana kia pai te āhua e uru mai ana. Kei te whai pānga nui ngā tuku ā-horopeta. Ina hea kāore i te wātea ki te katoa, kei te hiahia ake a te tangata ki te mea. Kātahi ka tāwhai ngā kohinga motuhake i tētahi umanga e aroha ana ki te hanga tāone tawhito engari hoki ki te kimi i ngā āhua hou ake. Ko te tāpiritanga ka tāwhai i te tini o te iwi. Ētahi e noho ana ki ngā tikanga tawhito, ētahi hoki kei te hiahia ki te whai wheako i ngā mea hou. Hei tauira, ko ngā kāhiti pōroki - kua tuanui katoa ki ngā kātata o te iwi maha ahakoa ngā rerekētanga o te wā.

Pūtake Pāngarau Whakatūmataki me ngā Tautohe Raruraru

Kua kitea e te ao hiranga kua hurihia ngā kāpua rahi-puta noa ki te mea tino motuhake mō ngā toa e whai ana kia tāwhai i te aro. Ina whakaputangia ēnei taonga motuhake e ngā kamupene, kei te kapi ana i te whakapāhunu o te tangata ki te whakapāhunu. Ko te whakaaro he tino māmā – mea kia rare ka tū suddenly suddenly kei te hiahia katoa ki a ia. Whakatauhia a Supreme hei tauira. Kua rongonui hoki ā-whānau o ia wiki i te ao. Kua pakaru ngā toa, kua pāwhara a Instagram me Twitter ki ngā whakaputanga hou, ā, kua tūhono ngā kaihautū mō ngā haora kia toru kia taea ai te whiwhi i te taonga hou. Kei te mahi tino pai tēnei tukanga kia hoki mai ngā kiritaki wiki i ngā wiki i te wā kotahi ka hangaia te mea kaore e taea te ine i te pōpōkai e huaina ana ko te 'hype' mō te toa.

Kei te mahi te whakatairanga rarenga nā te āheinga o te FOMO - ko te whakapāhunu kua tākotoria e koe ka whakapāhunu koe mēnā kāore i te tōkina ina tere kē koe. HUA ka tū ake pea i te wā kotahi anō i te wā pōakai rānei, ko te maha o ngā mea iti ka tīmata tā te kaihoko e hiahia ana kia hoko i mua i te wehe. He aha te āhua hirahira o tēnei tukanga? Ka whakapau ake i te hoko tere ake a te kaihoko, ka āwhina hoki i te wā roa kia tipu ake te uara o te toa. Ka nui ake te whakamōhiotia i te toa ina hāngai ana ngā kaihoko ki ngā taonga motuhake. Hei tauira, ngā kāpata nui. Kua tīmata ngā kamupene kakahu ki te here i te maha o ngā kāpata e wātea ana, e wātea ana hoki i te wā o te tau, e hiahiatia ana ngā kaihoko kia tāwhai i ngā taonga hou kia mōrahi ai i te toa.

Wāhanga FAQ

He aha te mea e whakatutuki ana i te pupuritanga o ngā korowai nui?

Kei te pupuri i te pupuritanga ngā korowai nui nā runga i ō rātou pūmau, te pūnaha whirinaki, me te tautoko mai i ngā tohunga whakaetanga me ngā kaiwhakapuaki pūrākau. Ko te mārama anō o te hoko i line me ngā take whakarite hoki e whiwhi ana i rātou tono.

Pēhea i whakatutuki mai ngā pūrākau pūhoro i te hokinga korowai?

Hei whakarite, i whakaaruwhenuatia ngā pūnaha kōrero o te ao whānui i te ahurea hīpi me te whakanui i ngā tohutohu tūtohi, ngā takanga e whai mana ana, me te whakapakari i te kitea mai o ngā hīpi rahi ki ngā #whakariterite me ngā whakaaetanga o ngā kaiwhakaaroaro.

He aha ngā mahi tiaki whenua e whakamana ana i te hanga hīpi?

Kei roto i ētahi atu ngā kaupapa tiaki whenua, kei te whakamahi i ngā matāwhioro whakahokia me te whakaae ki ngā kaupapa mō te ahurea porowhita hei hanga i ngā hīpi e tiaki ana i te taiao, hei whakarite i ngā hiahia o ngā kaiwhakamahia ki ngā take tiaki whenua me ngā take whakahaere pai.

Me pēhea te tataki i ngā hiahia ahurea o ngā Rākau me ngā Whānau Gen Z ki ngā hīpi?

Kei te hiahia ngā Rākau ki te whanonga me ngā raupapa kohikohi, nō reira kei te noho ngā Whānau Gen Z ki ngā raupapa hirahira me ngā whakaaturanga nui, ko te tū tonu ki te tiaki whenua me te kotahi tangata i runga i ō rātou hiahia ahurea.